A laugh. Then persuade. When you’re building or refining your own email prospecting strategy, it helps to see first-hand how others have done it successfully. If you are an amateur salesperson you can refer to this template or you can use it for emailing your prospects. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. We’ve sent literally thousands of cold emails over the years and have learned quite a bit about which techniques lead to a conversion and which don’t. I watched the video about what you guys do and then scrolled through as many pages on the website as possible to see what I could find out about this brilliant person who lured me in with free coffee. I’ve met a handful of companies using [Competitor] who have found [problem – scaling issues, glitch, missing feature, internal failure, etc]. It starts a conversation instead of going in for the kill right away, it’s easy for me to respond to which is low effort, and it shows you did your research so it’s relevant. That’s all it said. One Critique: Going straight for the call. What’s your calendar like next week? :). The Account Growth Email 7. Why would an editor care about an unknown writer and WANT this piece? It’s an Atlanta theme. Business Development at Influitive, Jeremy Leveille, Sr. Business Development Specialist at LeadIQ, says…. — Richard Harris, Owner of The Harris Consulting Group. Like so: Subject: Managing payroll is rough. B2B Cold Email Templates for Outreach and Relationship Building. Margo Aaron Template: Hi [name], Take a look at the email design, structure, and messaging. It’s commonly touted that only 2% of sales are made on the first contact, 3% on the second contact, 5% on third contact, 10% on fourth, and a whopping 80% on the fifth through the 12th contact. SEO Manager at YourParkingSpace. He clearly states the purpose of the email and includes information about previous clients to demonstrate his credibility. The email template above focuses heavily on the pain points of payroll and how the sender’s company could take those burdens off the recipient’s plate. Jeremy Leveille Your prospect likely gets a ton of other letters and emails (and cold calls)—and they all look and read the same. Use that human truth to your advantage with this B2B email marketing template. Screenshots are a fantastic way to show that you have done your homework and also communicates a story quickly for a prospect, allowing us to not just send over a wall of text. Here’s the video I sent them. P.S. I’m lip syncing the song, “Welcome to Atlanta” while wearing an Atlanta Hawks throwback jersey, then I have a quick value prop that adds value but is conversational, concise and non-salesy and end it by. The relevance of a b2b sales email is not understood by many that is why many institutions have come up listing the problems of unprofessionalism in mail messages. 10/20/2020; 3 minutes to read; m; M; D; v; In this article. This has an image that shows us at #1, proving it. In fact, 73% of marketers agree that the email marketing is core to their business and 40x more effective than social media for lead generation. By placing the problem front and center in the email, the salesperson forces the recipient to confront the problem and decide whether it actually resonates with them. This email is a good place to re-share the login URL, include information on how to use the product, and offer training resources to new users. You have two options now: Swipe the templates I have shared above. You need people to actually see and read and listen before you can communicate and persuade. 2. Number Three: The “big deal” theme itself. Each one is easy to edit and customize, so you can use it for whatever you want to say-whenever you want to say it. Most frequently used follow-ups in marketing and sales departments all over the world. 13. experiment your way to more effective sales emails. Flattery And Compliments B2B Intro Template: 2 ⭐️⭐️: Any: Press & Media Intro Template for B2B: 2 ⭐️⭐️: Any: Social Media Cold B2B Outreach Template: 3 ⭐️⭐️⭐️: Any: Congratulatory Introduction Email Template: 4 ⭐️⭐️⭐️⭐️: Analytics: Example - Mixpanel B2B Cold Outreach Email: 4 ⭐️⭐️⭐️⭐️: Payroll Software They got back to me within a day and the piece went live. Head of Growth at WisePops, Laurentiu Bancu, Marketing Manager at Paymo, says…, Laurentiu Bancu The Compliment/Benefit/Time/Help Email. Also, including some of their competitors who are customers of ours is another great way to grab their attention. It’s not an easy approach to implement but if you’re going after enterprise deals, 10–20 minutes of research might be all it takes to cut through the clutter and close a game-changing customer. PS: Here’s a great rundown on why more [technology] users are [switching to or using] [Your Company]. There are two reasons this email template has been so successful for me: So, two minutes to gain something you might pay an “SEO consultant” $650 for—who’s going to say no to that? I can say you’re awesome all day, but if I can’t make that compliment touch reality in some way, it’s worthless smoke. Instead of sending the typical cold email I sent a real email reply as a newsletter subscriber/reader to a few sites where I wanted to get covered. Have you ever felt like you were being watched? The advantage is that when you engage a senior team member, they become connected to the outcome and can help you move the deal forward. In this case, it was such a good pitch I had to say yes. We love being helped and we love doing the helping. How to write a sales email sequence that draws replies You need to get a reaction. It was simple, human, and creative. Laura Burget Here’s what they said: The email is all about targeting sales leaders in Atlanta who meet our ideal customer profile— the type of account most likely to buy from us and get value from our product. Here’s a sample email using this approach: Hey [First Name] – I’m writing in hopes of finding the person at [Their Company] who handles [specific area of focus]. People often spend hours personalizing emails, but something that is relevant to a prospect’s pain will always win out. But for impressive results? Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. Most people think persuasion is the most important. The communication is next. My readers and subscribers tend to be more educated, so I look for publications that clearly target a well-read crowd who self-identify as smart and cultured. Download the free sales email templates! He started out by telling me how awesome I am, and who doesn’t want to hear that?! They say that writing is rewriting, but shouldn’t you be spending your time on phone calls or face-to-face meetings with prospects? Because that’s what a good sales email template is all about: scaling a tedious process while getting it just right. So we’ve compiled 7 of the most inspiring email templates from B2B companies of all sizes and industries. In other words, you’re using your prospect’s website to grab their attention and then you just need to connect your sales pitch to it. It’s been a nice business relationship. 2. The approach was actually pretty simple. We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. When I found this out, I was kind of floored and it made me change the entire way I do business. I booked a meeting using that email. Number Two: The sender knows his audience. They focus on using specific words and formulas and forget they’re writing to a human. We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy. I hate to be the bearer of bad news, but if you’re in B2B sales, the world is against you. Do the campaigners know their audience? The Feature Update Email 8. Email Template #1: Cold Outreach. Let the conversation and pitch flow from there. Co-founder & CEO at Interseller. Is the language actionable? “I don’t have a single customer at #1 that isn’t utilizing their positioning across all of their marketing channels.” Nice. However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. Attention — Hook the lead’s attention. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)]. Simply sending out a generic sales email to a list of prospects is bound to return poor results. But email is still the beating heart of most marketing campaigns – particularly for B2B marketers. Get started by signing up for a free 14-day trial (no credit card required). 40 B2B Sales Email Templates for Every Situation. Greg d’Aboville, Head of Growth at WisePops, says…, Greg d’Aboville Follow-up Email. Some tools that can help you gather this type of intelligence about a prospect are BuiltWith.com, DataNyze, NerdyData, and Wappalyzer. — Max Altschuler, Founder & CEO of Sales Hacker, Josh Slone, Content Marketing Manager at LeadFuze, says…. Just reply to this email and I’ll give you a product demo. A COMPLIMENT that is indirect and concise goes a long way. 65%. A nod. Still not sure whether to send that sales email even after revising it for the 100th time already? Note: Sumo is big enough that they don’t have to worry about providing social proof in the first email, which might not be your case if you’re a smaller company. Without that, it doesn’t matter how good your communication is. B2B re-engagement email examples 10. Of course, this outreach email wouldn’t work with everybody. This approach has been leveraged for many years by sales professionals because it’s been proven to work. Instead, modify the templates to fit your own voice and your own story. Email Marketing Templates for B2B SaaS 1. In B2B sales, you often find yourself trying to reach prospects who probably have never heard about you or your company before. Here, we have curated a few of the best B2B email marketing examples, which will help you redefine your email marketing campaign. Once I have my article and my publication, I search for the “masthead” so I can get the names of the editors. A new 60 second sales motivation video every day. Number Four: The proof. It makes both people in the transaction feel important. The reminder email isn’t exactly a welcome email, but it’s an important follow-up to make if your initial welcome email didn’t inspire any action. Dave Trott talks about this when discussing effective advertising. Use these formulas as inspiration and leverage them as you begin crafting your own templates that will land real results. As I drafted my pitch, I forced myself to answer: What’s in it for them? Template from: Heather R Morgan, writing for Hubspot This template reportedly generated a 57% open rate and a 21% response rate, likely because: The subject line highlights an attractive proposition, but leaves enough to the imagination to make the recipient want to open the email and learn more. Very often these emails will result in a meeting or to being forwarded to the decision maker. A bite. It was a very short email that starts with praise, includes targeted tease (he’s a sales guy, so the research was very relevant), and only asks for feedback. Warm email prospecting: How to make more sales by writing to an audience of one, Proudly built and supportedin Ann Arbor, Michigan, 1. 3. Those steps come later. Here are our 20 field-tested email templates for B2B industries and niches. Once you’ve done that, it’s important that the first one or two sentences continue to stir up curiosity in your reader. Something that enticed the reader to click the reply button (a case study or webinar) would have been more welcome. OK, maybe not the entire world. Founder of That Seems Important, Related: Many of the following ideas can function as a B2B email template for your content marketing initiatives. Honestly, I was not his ideal customer profile and I told him. Most recently, [Your Company] has started assisting companies like yours solve [problem] by tackling these three things: We’ve worked with clients like [Customer 1] and [Customer 2] and they’ve seen amazing results. So though it might seem like the world is against you, we’ve got your back here at Close. You need to make IMPACT. But in some cases, humour can be a powerful tool. I also reached out to [Colleague 1] and [Colleague 2] to try and lock down someone at your company in this space. So I added this line at the end:“If you think it’s not a good fit, not a problem, I will find it a home elsewhere. Zachary Rose, CEO at Zack Academy, writes: Here’s my hindsight dissection of why this email resonated with me: To summarize: COMPLIMENT, BENEFIT, TIME, and HELP are what made this email pop. While there are a lot of ways to build a good email, nothing is as inspiring as seeing how other people do it. This is the cold email format that I used to attract a $20,000 client for my business, and get another client a 33% uplift in replies on their recent cold email campaign. The same rule applies to cold emails or any form of effective advertising. Your template for anything. In two sentences he summed up his entire operation and made it 5th-grade-easy for me to understand their model and how I could BENEFIT from working with them. Asana uses email to encourage new subscribers to get involved with the app. Desire — Show how they benefit from your offer to arouse desire. I had to convince them that I could deliver. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. 22%. Did you know [startling fact about the industry]? Content Marketing Manager at Nutshell. If you have the time, I recommend that you write a new email from scratch. Dave Parsons This template is used by Bryan Kreuzberger, founder of Breakthrough Email, as a first touch email. (In the example above, I replied to an Inc. newsletter, so the subject line was theirs.). Margo Aaron, Founder of That Seems Important, says: Most people tell you to pitch a few ideas to an editor. B2B cold email template. Field Marketing Manager at Donatos Pizza, Laura V. Lopuch, Email Conversion Engineer at lauralopuch.com, says…. The Product Announcement Email 2. I sent a Thank You email to Ryan expressing my gratitude for being admitted and used, Ramit Sethi’s “No response necessary” tip, How to write a sales email sequence that draws replies, Personal email sequences: We’ll remember the follow-up for you, Warm email prospecting: How to make more sales by writing to an audience of one, 11 Facebook advertising tips for small businesses. The Product Roundup Emai… Being able to cut through—especially if it’s done in a unique or clever way—is persuasive in itself. Of course, this outreach email wouldn’t work with everybody. There has to be a match between what you’ve written (and how it’s written), what that outlet produces, and what their audience wants. While the initial introduction has already been made, this email provides the prospect with your contact information and asks them for an opportunity to further connect. We’ve created a lot of cold email templates over the years. Break through the noise with emails that sell, Run and track video calls from within your CRM, Keep a close eye on the metrics that matter, Personalize your CRM to your sales process, Turn more inbound leads into sales dollars, Make remote work your sales team’s advantage, Multiply your MRR with the CRM built for SaaS. The subject line clearly indicates both what’… Here are a five reasons why I loved it and one critique: Number One: The subject line and the first sentence pair nicely to prompt the open. I responded within three days and have been a client ever since. HELP is something every human has a soft spot for. One of the most popular cold email strategies is asking the recipient if they’re the right point of contact. The email is wrapped up with a call-to-action that outlines the next steps. For instance, the email ab… Ryan never responded. This is a highly important aspect of b2b sales that you should keep care of. I had to think outside the box. Then communicate. If you’re not the appropriate person to chat with, please let me know whom I should connect with. This would be tech companies with between 50-500 employees, based in the U.S. It’s an Atlanta theme. This cold email worked really well, thanks to three key points: Laura V. Lopuch Providing a framework for fine-tuning your messaging, the templates above ensure that your outreach has the power to persuade and inspire leads to act. It’s more that they’re against many of the practices and behaviors that have given sales professionals a bad rep. Poor sales practices in the past have resulted in an industry where tracking down a single email address can become a two-week process, and where governments have even banned cold emails unless specific requirements are met. So how about: “If you make me a cup of tea, I’ll take the trash out.”. You need to be familiar with what that outlet publishes and what kind of audience they target. If so, deliver a simple text-based email from them asking for a quick favor from the recipient. You should be spending more time on [priority task] and less time dealing with 401ks, benefits and payroll management. He’s done it a few times. The best cold email I’ve ever sent got me featured on Inc.com. Sales email templates for B2B prospecting are a really important part of your sales cycle. Click below to download templates, winning subject lines, and more! Your email platform is likely already configured to deliver marketing messages from an individual, often the business development professional assigned to that account. We’ve helped companies save money on accounting fees, free up time and find budget inefficiencies that were being overlooked. Over the last few weeks, I’ve seen more and more executives complaining about the plethora of automated emails with no true personalization. (And maybe a little creeped out, true.). The best place to leverage curiosity is in the subject line for your email. In this post, I’ll share with you five cold email approaches, along with templates for each, that you can use to increase your chances of success. There is no way to shortcut this. CampaignMonitor sent a B2B email to their clients to remind them about their email template builder. The researchers found that “participants wanted to open messages when they had moderate levels of uncertainty about the contents.” Meaning, the recipients were more likely to open an email that made them curious as to what was inside. Some questions to keep in mind as you review these emails: Is it a personalized email? A vitamin is a nice-to-have (but not must-have) product while a painkiller can have a meaningful and measurable impact on a business. Jon Buchan, Director of Charm Offensive, says: So many cold email approaches fail because they go straight to persuasion. Jonathan Grana Sometimes their emails are public, other times I need to stalk them on LinkedIn, Rapportive, Twitter, and their website. She totally lured me in and got the information that she wanted, all for a $5 Starbucks gift card and a first class stamp. Interest — Relate to their interests to keep them engaged. Our company is in the beginning stages of developing a loyalty program that will work with our in-house POS and website, so I’m not sure what direction we will end up going and also how that works with outside vendors. It doesn’t matter how good your product or service is. You give your contacts the opportunity to confirm their opt-in status by clicking a CTA. scaling a tedious process while getting it just right. Just saying something isn’t enough. The very first line starts with something like, “We’re the best people in the world at X…We’ve worked with X client and our groundbreaking X technology is a world’s first…”. Laura V. Lopuch, Email Conversion Engineer at, The email’s target was precise: we did use Groove, The email is personalized: they used our first name and company name throughout the email, Their copy is very good: we experienced the problems they mentioned in their email, They reassured us about the transition and the pricing, It was an email about our target market: “creative freelance professionals”, Even if people lie about their numbers sometimes, 220,000 was a very attractive figure , It’s obvious that the guy sending me the email did his homework: “managing projects” is an issue for the freelancers and Paymo is in the business of helping people manage their projects, The sender, Damien, didn’t try to sell me something from the get-go; he proposed a partnership, 16. Below, I’ve shared five cold email templates to add to your B2B prospecting process, from initial contact emails to follow-ups and more. In the meantime, I think you would also appreciate this blog post we wrote that highlights everything you should know about [service]: [LINK] — Check it out and let me know what you think. (Creating new content is far more exciting than going around begging people to link to it, after all.). open rate. Sales Email is 40 times more successful in acquiring new clients than Twitter or Facebook, according to McKinsey & Company.. An email campaign is 6 times more likely to give you a click … I can’t come up with ideas for my life. These days, a lot of the traditional personalization tricks such as using a lead’s first name and mentioning their company in the email are not enough to stand out—even bots can do that. Hey {First Name}I hope this email finds you well! This was a while ago but at the time we released some interesting research on winning vs. losing sales proposals. The problem-focused approach to cold email strives to catch a recipient’s attention by revealing their problem and then asserting that you can solve it. That’s why we compiled this list of B2B cold email templates that sales and marketing pros have used in their own businesses. Hey [First Name] – I understand that you may be using [technology] as a [service delivered], and I was wondering what kind of results you’ve seen so far. Anyway, I’ll summarize by saying that if you were to connect with someone at Donatos about this, it would be Erin Corrigan, our digital manager. Register for our “Intro to Nutshell” live demo and see why sales teams love us! B2B Email Template Requesting a Meeting The idea of this email is to show that you understand how busy the recipient is and how much they value … In a study conducted out of Carnegie Mellon University, researchers sought to find out why people open certain messages but not others. 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